Importance of Coaching in Vertical Markets
Vertical markets reflect the selling of certain goods and services to specific clients, which is what specialized value-added resellers (VARs) and MSPs engage in. It’s a marketplace for serving specialized industry needs. Since MSPs sell expertise in business technology, it’s only fair to call them mentors or coaches. Clients depend on this advice to make business decisions, so your MSP must never assume that you already know exactly what they want.
The magic word that gives MSPs the authority to coach clients is specialization. They sell technology specifically designed to create efficient profit-making conditions, not just any technology to anyone. But their coaching can benefit you beyond technological knowledge. You can maximize your income when they add business expertise to the equation. That doesn’t necessarily mean they should tell you how to run your business. They’re better off leading by example and sharing useful knowledge as suggestions to consider.
How IT Techs Serve as Coaches
One of the reasons why you might hire managed IT services experts in Houston is so that they can train your staff when new technology is deployed. Part of their job is to take proactive measures to make sure that your company is well-prepared for a natural or manmade disaster recovery. That means training key employees and assigning specific roles in the event of an emergency. Practice drills are essential so that no one panics when a real catastrophe occurs.
These computer consultants can guide your workers about safe network use so that they take cybersecurity seriously instead of clicking random websites or downloading apps that may contain malware. All it takes is one wrong click to allow intruders with bad intentions to ruin your system. IT professionals can prevent your business from being taken down by hackers, using network security monitoring and effective communication with your staff.
Consultants can also inform you about new technology that’s on the horizon or available solutions that can improve productivity. The more you learn to automate routine work, the more it frees up your workforce to concentrate on building relationships with clients or other necessary tasks.
Steps to Coach IT about Your Business
As a business manager, you can play the role of coach yourself. It’s helpful to find MSPs that already have experience in your industry, but they still need to learn about your business. Here are steps to help them understand:
- Give IT a copy of your business plan
- Arrange meetings with IT about your goals
- Define your specific milestones for success
Both managed IT services in Houston and clients can benefit from coaching each other. It will create a stronger business relationship and help plant the seeds for success. Contact us at HoustonTech to share your business story and learn more about how we can enhance your business technology.